There are some out there surprised by Greenpeace's action at Facebook, but I could see this coming 2 years ago, and even blogged incorrectly that Google, Apple, Microsoft were the potential targets in July 2009 which was logical given their brand and data center build outs.
What is the First Greenpeace Data Center Target? Apple? Google? Microsoft?
Datacenterknowledge blogs on how quickly Apple is building its $1 billion dollar data center.
Apple Moving Quickly on NC Project
July 28th, 2009 : Rich Miller
Facebook's move to Oregon and the choice of coal power set Facebook as the target.
Facebook bets on coal for new Oregon data center
By Matt Stansberry, Executive Editor
29 Jan 2010 | SearchDataCenter.comOn Jan. 21, when Jonathan Heiliger, vice president of technical operations atFacebook announced the company would build its first data center, it wasn't a surprise that the Web giant located its facility in Oregon. What is surprising is that it will not avail itself of the region's famous hydroelectric power.
This is turning into a media battle and Greenpeace launches its latest.
Greenpeace Launches Its Latest Anti-Facebook Volley
By Matthew Wheeland at Greener World Media
Thu Sep 16, 2010 1:00am EDT
"The Social Network" it certainly isn't, but Greenpeace today unveiled the latest front in its battle to get Facebook to change its coal-powered-data-center ways.
Timed to the release in two weeks of a feature film about the at-times-seamy beginnings of Facebook, Greenpeace has put together its own satire of the company's history.
The video is here on YouTube with 34,414 views now.
Note the play on words.
and thanks to YouTube's closed caption here is some screen shots with the words.
Here is a list of media coverage so far. Maybe Facebook should have had a green data center strategy beyond being efficient? duh.
You're 'So Coal': Angling to Shame Facebook
New York Times (blog) - Leslie Kaufman - 1 hour ago
It's not intuitive to have pity for Mark Zuckerberg, the 26-year-old co-founder of Facebook. But lately Mr. Zuckerberg, thought to be the ...
30 Second MBA: Mark Zuckerberg CEO of Facebook "How do you generate innovation?"
Fast Company - 12 hours ago
Mark Zuckerberg, CEO of Facebook, answers the question: "How do you generate innovation?"
Zuckerburg would be happy to make Facebook non-profit: David Kirkpatrick
Economic Times - 14 hours ago
You ask David Kirkpatrick, why we should read his book and pat comes the reply: “If you want to understand Facebook and know who Mark Zuckerberg is. ...
Greenpeace Launches Its Latest Anti-Facebook Volley
Reuters - Matthew Wheeland - 21 hours ago
"The Social Network" it certainly isn't, but Greenpeace today unveiled the latest front in its battle to get ...
The So Coal Network: Confronting Facebook's Coal Problem (Video)
Huffington Post - Sep 16, 2010
The story about the founders of Facebook, The Social Network, premieres next week, and Greenpeace has taken the opportunity to create our own short film, ...
Greenpeace slams Facebook's coal-powered data centre
Information Age - 3 hours ago
Greenpeace has issued a video calling on social networking giant Facebook to stop powering its Oregon data centre with electricity generated by burning coal ...
Cause for a viral video
Ithaca College The Ithacan - Rebecca Webster - 12 hours ago
It always amazes me what seemingly simple graphics and the sound of a child's voice can do for a cause. At this point, if you are an avid Facebook-er, ...
Blogs
Mark Zuckerberg: Social Games Are Next-Generation, Xbox And Nintendo, Last-Gen
Forbes (blog) - Oliver Chiang - Sep 15, 2010
It's no surprise that Facebook chief executive Mark Zuckerberg thinks that games, and all online applications, are becoming more social. ...
Greenpeace International Challenges Facebook's Use of Coal-Based Power
Green Jobs Ready (blog) - 17 hours ago
by Mandy on September 16, 2010 Leading non-profit environmental organization Greenpeace International is challenging Facebook to seek clean energy ...
How Green is Green Enough?
Data Center Journal (blog) - jeffrey clark - 20 hours ago
The recent (and ongoing) dispute between the social-networking giant Facebook and environmental advocacy group Greenpeace (“Greenpeace Versus Facebook”) ...