If you don't think media is changing, consider the following.
Melinda Gates just started tweeting, and after three tweets she has 14,558 followers.
Well, it may help that her husband Bill said she has a tweet account and told 3,511,463 followers Melinda has started tweeting.
BillGates Bill Gates
Consider Michael Dell 744 tweets and has only 27,394 followers.
Michael DellAustin, TX