Wouldn't it be great if Data Center and Clouds were like an REI Guarantee

I've been in Seattle for 20 years and one of the old time Seattleites conversation is around how low their REI number is. What?

REI assigns member numbers consecutively, they are serial numbers. Yesterday I was checking out at Seattle Main Store and the guy said, that is a low number, do you know when you signed up? I said can't remember, so he looked it up. June, 1967. My number is mid 5 digits. As I remember the store had already moved from Downtown up to Capitol Hill, in a building at 11th and Pine that is now home to a Bianchi bicycle dealer. There was only one store, and they sold a lot of army surplus and cheap but good stuff that kept you "warm even when wet", which was a common condition-wet was anyway. It was known as The Coop, and Coops of various kinds have a long history in Seattle. They had then as they do now a policy of "if it fails, bring it back". Now there are many stores, and I called and was told that new members are assigned numbers >7 million. I read in a Seattle Times article that after the Pike Place Public Market, the new downtown REI store is the #2 Seattle tourist attraction.


Part of the fanaticism is the REI Guarantee.  REI stands behind everything they sell.

The REI Guarantee

We stand behind everything we sell. If at any time your REI purchase doesn't meet your expectations, you can return it for a replacement or refund. What's more, if you're an REI member, you don’t even need a receipt—we'll have a record of your purchase.


We have been outfitting outdoor adventurers since 1938. And in that time, we've learned a lot about what makes great gear. Our employees continually use all the gear we have to do the same activities that you do—from weekend day hikes to ascents in the Himalayas.

With recent outages wouldn't' it be great if there was a cloud provider that had the same customer loyalty and trivia on how low your number was because they have a guarantee like REI?