Developing something new is hard. It is too easy to think you have answers to question you ask internally, confident you have things figured out and you ship. When I worked on the Mac Portable, this occurred. Everyone on the team thought the product was a winner, including the media.
Released on September 20, 1989, it was received with excitement from most critics but consumer sales were quite low.
The lesson I learned from this is the Fog of War syndrome. The lack of situational awareness shipping new services can be crippling.
The fog of war is the uncertainty in situational awareness experienced by participants in military operations. The term seeks to capture the uncertainty regarding one's own capability, adversary capability, and adversary intent during an engagement, operation, or campaign.
The enemy is not the other companies, but the act of customers not buying your service.
The latest manifestation of this problem is Obamacare. And, the enemy Obama didn’t expect is his own Democratic party.
Including President Clinton.
There are some data center services I can think that were developed in the Fog of War, lacking the situational awareness.