I am participating in a Route to the Cloud webinar tomorrow and one the points I want to make is whether you want to be cloud independent or not is an important decision. What fool would want to be locked into a cloud? In fact GigaOm's Barb Darrow just posted on the issue of lock-in preventing movement to the cloud.
What would motivate people to accept a lock-in? Frequent Flyer program. The human behavior to get points is ingrained in people.
Can you imagine if AWS launched a point program for the amount of Cloud Services used and gave program owners the ability the redeem points for Amazon.com merchandise? Users would then have the incentive to have larger AWS bills and loyalty to a cloud provider is common.
No one in the cloud service has a frequent flyer program, and this probably will never happen. Note: this is a what if AWS launched a frequent flyer program, not they have.
This may sound crazy, but we have all seen people who go through extreme lengths for Frequent Flyer Points. You cloud kind of do this already if you set up a Amazon.com Rewards Visa card. If you spent a $1,000/month on AWS that would be 3 points/$1 = 3,000 points / 100 points/$1 = $30. You spend $10,000 a month on AWS. Not hard to do. You get $300 a month in your account.
Companies tried to take away an employees frequent flyer points, but that didn't work.
Welcome Amazon.com Rewards Visa Cardmember
Earn points on every purchase*
- 3 Points per $1 spent on Amazon.com
- 2 Points per $1 spent at gas stations, restaurants, drugstores, and office supply stores
- 1 Point per $1 spent on all other purchases
Redeem your points instantly at checkout with Shop with Points
You can use the points you earn to buy the stuff you want right at checkout.
- See your points automatically
- Pay for all or part of your purchase - there's no minimum
- Every 100 points = $1.00 towards your purchase