Innovation is great if you are the creator, sucks if you are the victim

If you conduct a poll on how important it is to be innovative, you would get resounding support for the idea.

This assumes you are in the position of creating the innovation.  If you look at the opposite, there is innovation going on and you are the victim, the one who is being disrupted by the change.  Innovation sucks.  If you don’t want to change, the best hope you have for survival is your competitors don’t innovate.