Do you want eyes or hearts of followers, or are you in a dialog with their minds

Some people think social media is all about the # of followers you have.  I know some people who will ask how many twitter followers do you have.  I just finished Austin Kleon’s book Show Your Work and one chapter focus on the issue of followers.


“What you want is to follow and be followed by human beings who care about issues you care about. This thing we make together. This thing is about hearts and minds, not eyeballs.” —Jeffrey Zeldman

Stop worrying about how many people follow you online and start worrying about the quality of people who follow you. Don’t waste your time reading articles about how to get more followers. Don’t waste time following people online just because you think it’ll get you somewhere. Don’t talk to people you don’t want to talk to, and don’t talk about stuff you don’t want to talk about.

Kleon, Austin (2014-03-06). Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered (Kindle Locations 543-548). Workman Publishing Company. Kindle Edition.

I don’t know about you but I don’t want someone’s heart.  I am interested in their mind and what they think.  I want minds, not eyeballs.  Now the problem with this is the media industry has convinced you that your heart is the center of emotions and passion.  The heart is the center of your blood circulatory system.  Last I checked the scientific community has not found any brain cells in your heart or blood. 

I hope my readers think and question and don’t just follow what their heart tells them to do. :-)