Green Incident Management approach, another smart data center blogger to follow

This last week was an intense week of face-to-face discussions talking to some really smart people who are working on innovative solutions.  For example, my meeting with Smooth-Stone was quick and compressed, running at speeds of idea transfer that builds future relationships of information exchange.  When I blogged about meeting Smooth-Stone there is nothing I really wrote about that isn’t public information other than I now know 4 Smooth-Stone executives. 

I keep the GreenM3 blog constrained to either my own thoughts or public accessible information, always asking people for permission to blog about specific areas.  This way I can have intense knowledge sharing conversations and people know I won’t blog about conversations without their permission.  As one executive who I met on the phone last week, then met in person twice, and have taken him on wild ride of ideas introducing him to people who can help him execute green solutions said, “you know 95% of what you talk about, people can’t follow and you lose them.”  

Part of the reason why I write this blog is to slow down, simplify ideas, discuss publicly accessible concepts - thinking about when is the right time to discuss ideas with a broader audience. One of my long time technology friends who I am glad to start discussing his ideas is John Farmer now that he has his own blog at http://farmhead.blogspot.com/.

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Here is a bit of background on John.

I've always been fascinated by machinery, whether software, hardware, or large organizations. I'm currently an Engineering Director at Adobe Systems and work on SaaS-related technology.

Interests

John’s interest and I overlap a lot, including both having black belts which is not relevant for physical fighting, but more as we have gotten older in how you fight battles and win vs. the competition in organizations and the industry.

John’s recent posts on Incident Management reminds me of a green approach to the problem.  How do you be the most efficient and effective in resolving the problem?

Tips for Handling Events, Incidents, Outages, and Maintenance

I get a lot of questions from new service teams about what they should do to prevent downtime but very few people ask for advice on how to handle an incident. This is a bit like asking a boxer for the best way to avoid getting in the ring. It’s not a question of “if” you’re going to be in the ring but “when”. There’s an old saying – the more you bleed in the gym, the less you bleed in the ring and that definitely applies to incident management as well.

John has taken the time to write three posts on Incident Management.

Having sat in on more war rooms than I’d like to remember, I thought it might be handy to write down some of the things that my team has found useful over the years. I think every service organization should have a standard approach towards three specific activities:
1.    Tips for Handling Service Incidents (just one service)
2.    Tips for Handling Service Outages (multiple services affected)
3.    Tips for Handling System Maintenance

Here is one my favorite Tips.

Get your head straight
First, stay calm. The worst thing you could do is cause a major outage, destroy some data, or make the existing problem worse in a panic. Simple problems can easily become large complicated problems after a few bad decisions made in haste. Take a breath before continuing. This is especially important with a page at 3AM or if a panicky client is in your office. Tell the client you’ll handle the problem and run through your normal procedure.

John closes with good advice that is grounded in years of martial arts practice and ways to handle the stress of combat.

I hope these posts help you with your handling of incidents, outages, and maintenance. Success here is mostly about being prepared, being calm, good communication, and practice, practice, practice. If you think your service is bullet-proof and you won’t need the practice – you’re wrong :-)

I’ll be reading John’s blog post on a regular basis, and referencing posts that I think are relevant to a green data center approach.  On my last trip, I was able to squeeze a 1/2 hour meeting with John before I flew from SJC to SEA. 

In the airport, I was able to shake hands with three of the Smooth-Stone executives I met 8 hrs earlier and were flying back to Austin. The Smooth-Stone CEO was on the flight to SEA, and we were able to discuss more ideas when we landed and I hitched a ride instead of taking the bus back to Redmond.  This last week was intensely interconnected.

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Next Advisor for GreenM3 NPO, Peter Horan, pushing the edge of the network to be close to customers

Our first industry advisor was Mike Manos, our next is Peter Horan. Peter is unknown to most of the data center audience as he is an executive who has worked on the edge of innovation, not in the hub of data center activity.  Peter does have data center experience as the Sr. VP executive for InterActive Media at the time of ask.com's data center construction at Moses Lake, WA.  Chuck Geiger was CTO of ask.com at the time, and stated.

“Moses Lake is an ideal location due to its cooperative business environment, access to low cost, renewable power and superior network connectivity,” said Chuck Geiger, Chief Technology Officer of Ask.com. “With these inherent benefits, Eastern Washington is the right choice for Ask.com as we expand our computing infrastructure to support our growth and expanded search services.”

Peter has had the executive's view of building a large data center, yet he has some very innovative, forward thinking ideas and a powerful network.  Which brings up a presentation that Peter made discussing the "Edge of the Network."

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I've known Peter for many years, including his time as Sr. VP/Publisher of ComputerWorld, CEO of DEVX.com, about.com, allbusiness.com, and was an obvious candidate for the GreenM3 NPO.

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Here is a video where Peter presents the ideas to get closer to customers.  In the same way Peter encourages the audience to get close to customers, the goal of GreenM3 is to build a closer connection to customers, using open source techniques.

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A person who we want to talk to in Peter's network is Chuck Geiger.

Chuck Geiger
Partner - Technology

Chuck has significant experience running some of the largest online transaction product organizations and most visited sites in the world, including as CTO of Ask.com, CTO of PayPal, VP Architecture of eBay, and executive positions at InterActive Corp., Gateway and Travelocity.


At InterActive Corp, Chuck was responsible for managing a consolidated data center strategy for IAC portfolio companies including Ask.com, Evite.com, CitySearch.com, Ticketmaster, and Match.com. Chuck also was responsible for the technology organization at Ask.com including Engineering, Architecture, Program Management, QA, IT, and Operations.


At PayPal, Chuck was responsible for the product development organization which includes Product Management, Design, Engineering, Architecture, Operations, IT, QA, Project Management, Content, and Localization, running a team of approximately 550 professionals.
At eBay, Chuck was responsible for the migration to the new generation system architecture and platform.

BTW, Peter's day job is Chairman of Goodmail.

About Goodmail Systems

Goodmail Systems is the creator of CertifiedEmail™, the industry’s standard class of email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship.

We welcome Peter's passion for technical innovation and the environment.

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Bill Gates has the data for connection between energy and climate, sees opportunities for Gates Foundation and his own money - Terrapower

Bill Gates recently presented at the TED conference.

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His video is below and it is 30 minutes long so I know most of you will not watch the whole thing.

There are a few things I learned from his talk that most will miss.  I've been in a variety of BillG meetings while at Microsoft and have watched from the inside and outside how Bill operates.

One funny story I used to tell ( the story is over 10 years old) is a BillG keynote at Seybold Seminars.  This was back in late 1996-1998 when Bill wanted Windows to win the battle for desktop publishing.  He wanted the data on what Microsoft needed to do to win vs Apple.  Seybold Seminars no longer exist, but here is bit of background.

Jonathan Seybold sold the company, and various successors ran the conference into the ditch, with the seminar, once the biannual gathering of the print tribes, disappeared a year ago. Jonathan was the oracle of desktop publishing, whose late-80s mantra ("standard platforms, shrink-wrapped software") set the direction for desktop publishing, and, later, the open source movement for all content production.

I had researched the topic before the event and collected detailed notes on Apple and Adobe's presentations to prepare Bill for his keynote.  I also prepared discussion material for Jonathan Seybold visited Microsoft for a Bill Gates meeting and sat in the meeting.  Bill is a data driven guy and the night before his keynote the rehearsals was a data driven discussion on what to discuss.  There were at least eight Microsoft guys surrounding Bill as he practiced his presentation and asked for clarification or more data.

Where was I?  200 ft away in the audience sitting with the Seybold Seminar event staff, five women I was joking with watching the Microsoft guys jockey to get a word in.  I figured out a long time ago, there was not a huge upside to getting in front of Bill.  It's not like he says "great job Dave, here are more options."  But, he can say "that's f*** stupid." and you now need to fight your point to prove Bill is wrong or admit Bill was right and I am stupid.  How much fun is that? Vs. sitting with five women for 1 1/2 hrs having pleasant conversations.  Also, one of the five is now my wife.

I tell this story, because I look at Bill's speech from a different view.  So, back to what I saw in Bill's speech. 

  1. Bill has the data that shows the same people he is trying to help with health initiatives at the Gates Foundation are impacted to a greater degree by climate change and availability of energy. (seemed kind of obvious to me)  If there is a drought caused by global warming, then crops and water supplies are effected for the population.  This is explained in the first minute above video.
  2. The cost of energy has the most impact on the poor.  Here is a graph of the price of energy.image
  3. He has a simple formula. The sum of CO2 increases temperature has a negative effectimage
  4. Bill asks his scientist.  Can't we just reduce carbon to solve the problem.  His scientist say until CO2 from energy generation hits zero the temperature will continue to rise. image
  5. Bill next goes into what can be done to get to zero.  Asking the question can any of these go to zero.  Walks through each the conclusion is C02 per unit energyimage
  6. What Bill says is we need Energy Miracles that are cheap and no CO2.image
  7. Bill identifies the areas he think miracles can be done. image
  8. Bill makes this excellent point on energy storage.  All the batteries on the earth only store 10 minutes of energy.image 
  9. Then he gets to his answer for a miracle. Terrapower a travelling wave nuclear reactor.image
  10. And last, Bill appeals that there are many things that need to be done to reach the goal of 1/2 cost power with no carbon.image

One other big point that was made after Bill was presenting when discussing Terrapower.


Intellectual Ventures® investments in energy inventions have evolved to become TerraPower, an expert team that is investigating innovative ways to address energy needs. TerraPower’s most advanced work centers on radically improving ways to make electricity using nuclear reactors.

At minute 21:10 in the video, the question is asked where Terrapower and Bill's team is discussing who to work with.  The answer is China, Russia, and India.  Conversations with US Secretary of Energy are mentioned as well, but I can imagine the regulatory and political activists issues in the US have Terrapower seriously looking at countries outside the US to develop the technology.

On my next trip to Missouri I hope to get a tour of their nuclear reactor, and maybe I can ask them if they have had any discussions with Terrapower.

Here is a presentation by Terrapower's John Gilleland.

“The TerraPower Initiative”

presenter:

John Gilleland

Organization:

TerraPower LLC

Gilleland

video:

Click here to watch a recording of the talk

TerraPower, LLC is a privately funded initiative focused on the development of a new reactor and simplified nuclear infrastructure. Objectives include (1) reduction, and eventual elimination, of the need for enrichment facilities; (2) elimination of any future need for chemical separations-based reprocessing facilities; (3) utilization of natural or depleted uranium as fuel; and (4) achievement of a COE competitive with clean coal plants. Participants include 65 individuals from UC Berkeley, MIT, UNLV, ANL, Burns & Row, CBCG, and Intellectual Ventures.
The reactor is based on the travelling wave concept. The speaker will review the concept and discuss the development challenges.

Thanks to some friends at Intellectual Ventures, I have contacts at Terrapower, but Terrapower Nuclear power generation is decades off, and I can take my time until I have more data.  :-)

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My Inspiration for Networking, my son

Going to data center events are great ways to network.  And, honestly I learn very little from the presentations, other than different ways to present the same material or how slow progress is being made in the data center industry.  I learn 10x times more as I talk to others before, during and after the events.  I am driven to network to learn.

When I was young, I was one of the smallest and quietest kids in class.  I was introverted, and it is easy to go back to an introverted mode as I think and research topics.  Thinking of things by myself is easy.  But, there is so much more you can do when you work with others.  I left Microsoft 4 years ago after 14 years mostly working on Windows.  Microsoft has an immense network inside and outside the company.  I needed to create a new network to work on some new ideas.  I didn't want to start a company with employees, but I like developing innovative solutions.

Some people join other companies right away, but I took a year off to think about what I wanted to do. and started the green data center blog as part of a way to research the topic and socialize ideas.

When I left Microsoft my son was 2, and will be 6 next month. He has a special gift of networking, a talented extrovert.  Socializing is natural for him, allowing him to build a large strong network.  He can play sports with 3rd graders, the 5th grade girls think he is cool, and he makes high school kids laugh.

How good is he?  He is in kindergarten, and he is one of the most popular cool kids at school.  Yes, we have had many parents warn us we are going to have interesting challenges given his social skills and popularity.

On his own he wanted to be in the school's talent show.  He is in kindergarten and wants to solo perform in front of the school.  He has his own idea of what he wants to do, makes up his own dance, and won't listen to any help from his mom who is a talented dancer.  He's got his own vision.

How popular is he?  He gets applause and people call out his name when he walks on stage, receiving more attention than most get after they perform.

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He's been practicing his moves.

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His smile is natural and effective.

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He knows how to create intensity.

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And finishes with a bow, then another, and another as the crowd claps.

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I can't even come close to what my 5 year old can do, but I keep on trying to learn from his natural talent to network.  :-)

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Is Smart Grid opportunity in Residential or Commercial? I voted Commercial, but the popular media topic is Residential

I’ve watched the industry come up with energy monitoring solutions over the past few years, and I am amazed at how much attention the residential market gets vs. commercial.  I determined that the commercial market and data centers being the epitome of the right place for energy efficiency.  Which is part of what got me to spend more time in data centers.  Data Centers are the early adopters of the ideas, and we’ll get the rest of commercial to follow next like Hospitals.

After sitting in multiple presentations at conferences on energy efficiency and monitoring, I figured out that this was a futile effort to educate the masses.  The comparison I’ve used in consumer behavior terms is when you get your monthly bills how much effort do people spend on their credit card & bank bills vs. the utility bill.  Think about.  How many people spend even a tenth of the time on their utility bill vs. bank/credit card bills?

Why is smart grid in the consumer space popular?  It is easy for the media to talk about and relate to, making it a popular topic.  There are tons of appliance and electronic vendors who see the money to be made by selling smart grid features.  Utilities are viewed as progressive to come up with residential smart meter solutions.  Google and Microsoft are throwing efforts in as well.  Does this make residential the right one just because it is popular?

CNET news has an article that provides a perspective on the smart grid that supports the opportunity in commercial.

Businesses offer best path to money in smart grid

by Martin LaMonica

BOSTON--For consumers, the face of the smart grid is most likely to be a home energy monitor that gives people insight into home electricity use. But from a business perspective, there may be more action catering to business customers, rather than homeowners.

A panel of smart-grid company executives here at the AlwaysOn GoingGreen East conference on Tuesday said saving commercial, industrial, and business customers is an easier sell than helping consumers save on utility bills.

Images: The many faces of the smart grid

View the full gallery

Home energy monitoring systems and Web applications such as Google PowerMeter let people get details on where home electricity is going. But it's unclear at what point consumers are willing to make changes in their behavior based on that information.

And raises the issue of consumer behavior.

"I think we need to temper our expectations," said Tim Healy, the CEO of energy efficiency company EnerNoc. He noted an "apathy found by consulting company the Shelton Group, which found that consumers would be willing to spend $129 more a month on energy bills before taking actions, such as buying an EnergyStar appliance or scheduling dishwasher or dryer jobs to take advantage of off-peak rates. (Click for PDF of study.)

And, here is a big wake-up call from an Accenture survey.

Consumers Reject Lower Energy Use As The Answer to Reducing Reliance on Fossil Fuels and Energy Imports

* Related Assets

March 09, 2010

Consumers call for strong government intervention in energy market

NEW YORK; March 9, 2010 – Three out of four consumers are concerned by energy and climate change issues, but nearly two thirds say that using less energy is not the answer to reducing reliance on fossil fuels or foreign energy supply, according to global research by Accenture (NYSE: ACN). The survey of 9,000 individuals in 22 countries also shows that almost nine out of ten consumers want more government intervention in the energy market.

The survey reveals this interesting consumer behavior.

· When asked why they think reducing reliance on fossil fuels is important, 60 percent of Americans say dependence on foreign oil while 26 percent say climate change and reducing emissions.

· Globally, 49 percent of respondents say lowering emissions is the chief reason to reduce dependence on fossil fuels while 32 percent say dependence on foreign oil.

· In the U.S., extreme concern for climate change declined to 36 percent from 53 percent in the past year.

· U.S. consumers see new forms of energy as a better solution than reducing demand, with 62 percent favoring alternatives and 38 percent favoring curbs on demand.

I am so glad i lowered my expectation in the residential scenario for energy efficiency.  Just because I turn off the lights, watch my energy consumption like a lot of you doesn’t mean the rest of the public will change their behavior.

There is no Prius badge people can wear by shaving their electricity use by 10-20%.

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