GE’s Green Data Center Products & Superbowl Ad

GE had their Eco/Green ads at the superbowl.

And Green2tech discusses GE’s new data center products.

GE Hawking Green Data Center Gear, Too

Written by Katie Fehrenbacher

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Posted February 1st, 2009 at 9:00 pm in Energy

General Electric’s energy division was its break in the clouds last week offering a spot of sunshine amidst grim earnings. GE is continuing that energy push in 2009 with a major smart meter marketing campaign (Super Bowl!), and on Monday touting a more unusual area: energy-efficient data center products. GE says it has made one of its own data centers more energy efficient using about 30 GE products, and — surprise, surprise — the conglomerate says those services and products are for sale for data center developers.

Frankly I never thought of GE as a company that needs a lot of computing power, but GE’s chief technology officer, Greg Simpson, explained to me that GE has at least five large data centers it owns, and the company uses the equivalent of hundreds of data centers worth of computing power if you consider shared space in third party-owned data centers as well as distributed computing gear in GE facilities. GE needs that much computing for activities like employee communication and services, engineers using software to develop products, and tracking items in the supply chain.

All that computing power means energy-related costs for GE, and cutting costs is particularly important in the economic downturn. GE decided to focus first on a data center in Ohio, which has 29,000 square feet of raised floor, 3,800 IT systems, and consumes 24 million kWh of power annually. For the retrofit GE installed more than 30 products — from energy monitoring software, to energy efficient lighting, to a reverse osmosis water system.

The result, GE says, is an 11 percent reduction in the annual energy used to cool the data center, a savings of 2-3 million gallons of water per year, and a 50 percent reduction of the use of chemicals to treat the water. Before the retrofit the data center was a moderate power hog that had a Power Usage Effectiveness (PUE) score of 1.75. The metric, which measures the energy efficiency of data centers, is monitored by The Green Grid organization — a PUE of 1 is excellent, and PUE of 2 is not so good. Simpson says GE hasn’t determined the new center’s PUE metric just yet because it’s too new, but it will likely be considerably better.

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Visio’s Add-ins for GreenIT – Server Virtualization and HVAC Monitoring

Microsoft has a couple of new Visio Tools to help your Green IT efforts – Server Virtualization inventory and monitoring & HVAC Monitoring.

How to Analyze Rack Server Virtualization
How to Set Up HVAC Monitoring with Visio

Just a few examples of cost-saving scenarios include:

HVAC ReadingHVAC Readings – virtual representations of a data center’s key HVAC data, including temperature and humidity, help companies better manage energy consumption and keep HVAC costs down.


Server Capacity – quickly assess server usage at both the rack and individual server level to help support decisions around shifting workloads to less-utilized boxes and potentially shutting down excess servers in the event of extra capacity.


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I am going to get a demo of these solutions and have contacted the Microsoft product manager.  If any of you system integrators/consultants are interested in this solution, I can help arrange an introduction. 

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Microsoft’s Publishes Green Exchange Server Document – Virtualized to Save Energy & Hardware

Microsoft has a blog post on Virtualizing an Exchange Server Environment.

Should You Virtualize Your Exchange 2007 SP1 Environment?

Introduction

With the release of Microsoft Windows Server 2008 with Hyper-V and Microsoft Hyper-V Server 2008, a virtualized Exchange 2007 SP1 server is no longer restricted to the realm of the lab; it can be deployed in a production environment and receive full support from Microsoft. This past August, we published our support policies and recommendations for virtualizing Exchange, but many people have asked us to go beyond that guidance and weigh-in on the more philosophical question: is virtualization is a good idea when it comes to Exchange?

Due to the performance and business requirements of Exchange, most deployments would benefit from deployment on physical servers. However, there are some scenarios in which a virtualized Exchange 2007 infrastructure may allow you to realize real benefits in terms of space, power, and deployment flexibility. Presented here are sample scenarios in which virtualization may make sense, as well as checklists to help you evaluate whether the current load on your infrastructure makes it a good candidate for virtualization.

Microsoft’s Exchange team did their homework and gave examples where you would use a virtualized exchange environment.

Small Office with High Availability

Some organizations are small but they still require enterprise-class availability. For example, consider Contoso Ltd., a fictitious company that regards email as a critical service and has several small branch office site(s) consisting of 250 users. Contoso wants to keep their e-mail environment on-premises for legal reasons and they want to have a fully redundant email system. Contoso's users have average user profiles and the mailboxes are sized at 2 GB.

Remote or Branch Office with High Availability

In the early days of Exchange server, organizations needed to place local Exchange servers in remote and branch offices to provide sufficient performance. With improvements such as Cached Exchange Mode and Outlook Anywhere (RPC over HTTPS), consolidating those servers to a central datacenter became the recommended approach. However, in some situations, poor network connectivity to remote offices still requires some organizations to have a local Exchange server. Often the user populations at these locations are so small that it doesn't make sense to dedicate a whole physical server to the Exchange environment. The technical considerations in this scenario are the same as described in the "Small Office with High Availability" scenario above. For an example of how a company used Hyper-V in this scenario, refer to the case study on Caspian Pipeline Consortium.

Disaster Recovery

In order to provide redundancy for a remote site, some organizations may require a Warm Site that contains a duplicate of the primary production Exchange 2007 infrastructure. The intent of this standby site is to provide as near to the same level of functionality as possible in the event of the loss of the primary site. However, keeping a duplicate infrastructure for standby purposes, although useful for high SLA requirements, can be prohibitively expensive for some organizations. In that event, it is possible to provide a virtual duplicate of the entire primary site using Hyper-V. A typical Warm Site configuration utilizing physical Exchange 2007 servers would include one or more servers configured together as a standby cluster and one or more other servers configured as a CAS/Hub server. To achieve redundancy of just the messaging services within the Warm Site, a total of four physical servers would be needed. By contrast, a Hyper-V-based solution with only three physical servers can provide an organization with a Warm Site that includes two Mailbox servers in a CCR environment, as well as and redundant CAS, and Hub servers. Thus, by virtualizing Exchange in this scenario, you can provide a higher level of services to your users while also saving on hardware, power and cooling costs as well as space requirements when compared to a similarly configured physical solution. The following diagram illustrates one such configuration.

Mobile LAN

There are situations in which a company, agency, or governmental department may need a complete network infrastructure that can be deployed to specific locations at a moment's notice. This infrastructure is then connected to the organization's network via satellite or similar remote WAN technology. For example, a non-governmental organization (NGO) may need to react to a disaster and set up local servers to serve an affected community. This subset of servers would need to be completely self-contained and able to provide all necessary server services to the personnel located in the target location.

If you think virtualizing Exchange or other Mail Servers consider these scenarios where Virtualization can make you Greener.

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Green and Virtual Data Center Book

Got a tip from VMware’s Guy Brunsdon, there is a new book released “The Green and Virtual Data Center”


The Green and Virtual Data Center

Auerbach - CRC Press - Taylor & Francis Group

By Greg P. Schulz of StorageIO www.storageio.com

ISBN-10: 1420086669 and ISBN-13: 978-1420086669

Hardcover • Approximately 376 pages • Over 100 Illustrations, Figures and Tables

Click here for a PDF Summary Document of The Green and Virtual Data Center

Read the press release announcement here and posting from Greg's blog here.

The Green and Virtual Data Center (Auerbach) sets aside the political aspects of what is or is not considered green, to instead examine the opportunities for organizations that want to sustain economical growth that isenvironmental-friendly. It is based on the principle that IT infrastructure resources configured and deployed in a highly virtualized manner can be combined with other techniques and technologies to achieve simplified and cost-effective delivery of IT services in a clean green profitable manner.

“Greg Schulz has presented a concise and visionary perspective on the Green issues, He has cut through the hype and highlighted where to start and what the options are.  A great place to start your green journey and a useful handbook to have as the journey continues. - Greg Brunton - EDS”

Through its pages, savvy industry veteran Greg Schulz provides real-world insight in addressing best practices, as well as server, software, storage, networking, and facilities issues concerning any current or next-generation virtual data center that relies on underlying physical infrastructures. Some of the topics covered include –

  • Energy as well as data footprint reduction
  • Cloud-based storage and computing
  • Intelligent and adaptive power management
  • Server, storage, and networking virtualization
  • Tiered servers; storage, network, and data centers
  • Energy avoidance and energy efficiency

Many technologies exist now, and others are emerging, that can enable a green and efficient virtual data center to support and sustain business growth with reasonable return on investment. This book presents virtually all critical IT technologies and techniques, examining the interdependencies that need to be supported to enable a dynamic, energy-efficient, economical, and environmental-friendly green IT data center. This is a path that every organization must ultimately follow.

I haven’t read this book or ordered it yet.  If someone else does feel free to send me comments on what you think of the book.

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Cisco Greening the Network

Cisco announced its Greening The Network.

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Cisco Tapping the Network to Help with Environmental Efforts

New product wards off 'vampire power' as corporations discover business benefits from going green

January 27, 2009

by Charles Waltner

Long viewed as a societal burden for corporations, environmental concerns are now proving a surprising catalyst to a host of both obvious and unexpected business benefits.

Companies that have made substantial commitments to reducing their environmental impact are discovering new ways of cutting costs and improving operations. And for many companies, especially technology-focused ones such as Cisco Systems, environmental initiatives throughout the world are creating potentially huge and diverse markets for new products to help improve the energy efficiency of everything from buildings and data centers to automobiles and the electrical grid itself.

With this in mind, Cisco is now focusing on ways to use networking technologies to speed such efforts to help its customers improve both their businesses and the environment. In its first major product aimed at this goal, the company announced the development of Cisco EnergyWise, a technology that will help businesses put a stake through the heart of "vampire power," the energy drawn by many electrical devices even when they are not in use.

Besides this press announcement.  You can check out Cisco’s Green Blog.

 

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