Researching Topics using GreenM3 site metrics, example Social Security Data Center post

I regularly go through my feedburner stats to see what blog posts are getting traffic.

A typical post will look like below.  Peak, then fall off to single digit traffic.

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The Social Security Administration's mistake in site selection post is different.  It is keeping steady at 40 - 50 hits a day 1 1/2 weeks after I posted.

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Part of the traffic I think stems from learning from other's mistakes which rarely get published.  As most content is vendor sponsored, most content discusses buying new products to solve problems.

I went to the typepad metrics to track down one of Google Search hits.  My blog entry made it up to #9 on "social security administration data center"

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The SSA data center says they were trying to a be a green data center, but it is going to be probably be one of the slowest built data centers out there.

SSA data center to go green

Agency will use energy-efficient technology

The Social Security Administration intends to use green information technology solutions in the new $800 million data center that will replace its existing facility.

SSA will use money from the economic stimulus law to help identify and install energy-efficient IT solutions at the new National Support Center, which handles Social Security benefits, according to a plan released May 18 on the Recovery.gov Web site. Green IT solutions are designs, practices and devices that reduce environmental impact and limit energy consumption.

A data center friend tipped me off the SSA is hesitant to adopt hold and cold aisles.  Can imagine what the SSA PUE will be?  It will be a long time before we see that number.  Given the data center won't go online until Oct 2013 based on 2009 estimates.  Who cares what the PUE is as by 2014 I hope we have beyond PUE reporting by then.

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Iceland Data Center Power, Fiber, and Natural Disasters, Perception vs. Reality

The folks at Iceland's economic development group provided PDF documents describing the Power and Fiber infrastructure and natural disasters.

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As requested I am sending you a map showing the location of the substations and transmission lines of Landsnet, the Transmission System Operator of Iceland.  As may be seen from the map, the 132 kV and 220 kV part of the transmission system is built as an interconnected, N-1 system, i.e. it is built and designed in such a way that a single failure of one component should not have an effect on the delivery of power to our customers. 

Also the map shows the location of the current volcanic activity in Eyjafjallajökull and a shaded grey area where ash fall has resulted from the volcanic eruption.  The ash that is falling is composed of both fine and course particles.  The wind direction and other meteorological conditions have an impact on where the ash falls to earth. 

The Natural Disaster Risk is top in the news and is in this pdf.

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The Power Infrastructure is mapped here.

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The Fiber Infrastructure is here.

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Here is a press release as well translated to English.

LANDSNET’S REACTIONS TO THE EYJAFJALLAJÖKULL ERUPTION

Ever since the volcanic eruption started at Fimmvörðuháls, followed by the larger eruption in the Eyjafjallajökull glacier, Landsnet has been on alert to manage any unexpected events in Iceland’s electricity transmission system. No disturbances due to falling ash have occurred.
We are keeping a close watch on developments and our team remains on alert in case any action is needed. Our Operation & Maintenance department is preparing condition checking on the South Transmission Line to examine the effects of the ash-fall.
Representatives of the Electricity Sector Emergency Partnership (ESEP) are working at the National Emergency Coordination Centre at Skógarhlíð in Reykjavík to provide information to stakeholders as developments unfold and warrant. This role is carried out by standby personnel of Landsnet’s System Operations division. In addition, the Coordination Centre monitors the telecommunications network. These parties also supply updates on the electricity system’s status to the Civil Protection Department.
Regular consultation meetings on the situation are held with representatives of ESEP and the telecommunications system. ESEP representatives are co-operating closely and exchanging information on the eruption and its effects.
The Eyjafjallajökull eruption appears to have changed from an explosive eruption to an effusive eruption. Steam explosions have decreased and the ash plume is not reaching such high altitudes as previously. This indicates that water is no longer reaching the crater and that an effusive lava flow has begun. Splashes of lava are streaming out of the crater and the eruption plume is now mostly white. According to the Icelandic Met Office, the probability of ash-fall in the Greater Reykjavík Area is minimal. The wind direction is forecast to turn easterly on Thursday, but rain is forecast, which reduces the likelihood of ash-fall substantially.
The eruption has caused no disruptions to electricity transmission or distribution, nor has it caused damage to electricity infrastructure in the affected region. There have been no disruptions to telecommunications. Water supply to the Westman Islands is being closely monitored, as the islands’ water source is located in the volcano’s vicinity. A power line from Iceland State Electricity (RARIK) along the Eyjafjöll mountains tripped over the weekend, but this was confirmed to have been due to birds flying into the line. Back-up diesel generators are being operated at the town of Vík as a result.
The fine-grained ash gets into all electricity infrastructure in the area and is deposited on outdoor electrical installations. However, this has not caused any disturbances. According to information from RARIK, all the indications are that the ash does not have high conductivity, as neither dry nor wet ash has caused any interruptions. The ash will be largely washed off installations and equipment by rain. Confirmation regarding the ash’s conductivity is being sought from the Science Institute of the University of Iceland.
Regular updates on the eruption are provided on the website of the Icelandic Civil Protection Department: www.almannavarnir.is

I don't disagree with any of these being facts, but Perception vs. Reality is something few understand.

Truth vs. Fact
In his book Story, the legendary screenwriter Robert McKee wrote, “What happens is fact, not truth.  Truth is what we think about what happens.”  Facts are reality (Smaller cars are safer than SUVs).  Truth is perception (Bigger is safer).  Facts are the way things are (It doesn’t matter what golf ball you hit; it’s still going to end up in the woods).  Truth is the way your brain view things; your thoughts, opinions, evaluations, feelings and conclusions (You’re a winner . . . like Tiger.  So you need a ball with a swoosh on it).  You believe that your truths are the facts. We all do.

This is a difficult concept to grasp.  Not because it’s intellectually challenging; it’s not. Rather, because it’s difficult to feel.  For example, do you feel that you are the outgrowth of a spinning sphere that is rocketing through space at more than twenty times the speed of a bullet?  Probably not, but those are the facts.  So what does this have to do with marketplace success? Everything!  Because the cold, harsh reality is that your audience judges you based upon the very little bit of you that they hastily perceive.  They speed read you, and prejudge you with their resultant feelings.

I see this Perception vs. Reality (Truth vs. Fact) mistake being made repeatedly in data center discussions.  The data center experts think one thing, the pubilc thinks another.  Data Center experts say they are right.  Public doesn't care.  Look at the Facebook page run by Greenpeace.  It is now up to 400,000 people for English,  Spanish and French versions.

Take action: Join a group in your language!
English Group: We want facebook to use 100% renewable energy

Spanish Group: Queremos que Facebook utilice 100% energía renovable

French Group: Nous demandons 100% d'énergie renouvelable pour Facebook

Join the group to get facebook.com onto 100 percent renewable energy

More than 400,000 facebook members in 8 weeks!

Facebook announced in February that it will build a massive data centre in Oregon, U.S., packed full of the latest energy efficient computers to serve the hundreds of millions of friends connecting on their near-addictive social networking website. But the company plans to run the place on electricity made by burning coal--Yes, the dirtiest source of energy and largest single source of global warming pollution in the world.
Read more...

Facebook has tried to tell the truth on their energy efficiency.

At the same time, it is simply untrue to say that we chose coal as a source of power. The suggestions of “choosing coal” ignores the fact that there is no such thing as a coal-powered data center. Similarly, there is no such thing as a hydroelectric-powered data center. Every data center plugs into the grid offered by their utility or power provider. The electrons powering that data center are produced by the various sources (e.g. hydro, natural gas, coal, geothermal, nuclear, etc.) the provider uses in proportions similar to the mix of sources used. That is, if 25% of the providers energy comes from natural gas, it’s a good guess that 25% of the electrons powering the facility come from that source. Even when a facility is in close proximity to an individual source of energy, such a dam or coal plant, there is no guarantee that the electrons from that source are flowing to the facility at any particular time.

I know of one power site that runs as a microgrid with 100% biomass renewable energy  at 10 - 20 megawatts currently being evaluated as a data center site.

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Compliance and Sustainability Solution - IHS Environment

I am at OSIsoft's user conference and found one compliance solution from IHS for the Environment.

Environmental Solutions

IHS provides a full suite of environmental and chemical management software and service solutions for EHS and sustainability management.  Solutions include:

Effective environmental, sustainability and chemical management is no longer simply about regulatory compliance. Increasingly these concerns are central components to companies’ strategic planning and management.


IHS Environment solutions help you manage your Environmental, Health and Safety (EHS) and sustainability programs -- from the corporate level down to individual facilities.


By offering a complete portfolio of solutions, from EHS and chemical management software to strategic consulting services for climate change management in a cap and trade environment, IHS is your single source for cost-effective environmental management.

The IHS Environment makes sense to evaluate if you run industrial processes and use other IHS software.

I've also met some other sustainability folks at OSIsoft and I will discuss how well the IHS Environment solution can work for a green (low carbon) data center.

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Does having the Rights mean it is Right?

Part of the difficulty of changing people's behavior to be green, taking more sustainable actions is they have the Rights to do what they are doing.  It is not illegal.  For the US, The Bill of Rights is a foundation of American thinking.

The Bill of Rights plays a key role in American law and government, and remains a vital symbol of the freedoms and culture of the nation.

There is nothing in the Bill of Rights that says you cannot be an energy hog, wasting the Earth's resources, polluting the water for downstream users.

The Clean Water Act may be one of the most influential laws changing your Rights, making it illegal to pollute the waters.

The Clean Water Act is the primary federal law in the United States governing water pollution.

Newsweek had an article explaining what is saving the planet is not our individual actions, but regulation and legislation.  The article starts poking fun that people are shopping to show they are green.

On the 40th Anniversary of Earth Day, Let’s ... Go Shopping!

Buying green and changing personal behavior won't save the planet.

PHOTOS
Progress Check

On the 40th anniversary of Earth Day, NEWSWEEK looks at how far we've come, and how far we have yet to go, in protecting the planet.

By Sharon Begley | Newsweek Web Exclusive

Apr 21, 2010

With apologies to a cliché that predates the advent of Earth Day by a year, it is easy being green. Too easy. From adorable reusable shopping bags and organic clothing to hemp shower curtains (no nasty petroleum-based vinyl liner!) and "natural is now fun!" beauty products for girls, the proliferation of green products makes doing our bit for the planet a blast, since Americans can combine environmentalism with their favorite sport, shopping. Indeed, a Gallup poll released this month finds that large majorities of Americans are shopping for the good of the planet: 76 percent said they'd bought a product specifically because they thought it was better for the environment.

Then makes the point the biggest environmental change is not from individuals, but groups.

As my colleague Ian Yarett documents in his progress report on the environment, every example of major environmental progress—reducing acid rain, improving air quality, restoring the ozone layer—has been the result of national legislation or a global treaty. We reduced acid rain by restricting industry's sulfur emissions, not by all going out and sprinkling bicarb on sensitive forests and lakes. Leaded gasoline was banned by the Environmental Protection Agency in 1996, not by everyone choosing to buy cars that run on unleaded. Ozone-chomping CFCs were banned by the 1987 Montreal Protocol, not by everyone deciding to forgo spray cans and air conditioning.

The gases had to be banned, people. All environmental progress has come through national- and international-level regulation—to be blunt, by forcing people and industry to stop doing environmentally bad things and start doing environmentally good things, not by relying on individuals' green good will or even the power of the marketplace.

What would happen if environmental law was part of the Bill of Rights?  The Earth has rights that are equal or greater than individual rights.  Right now the Earth does not get paid for use of its resources.

Is it Right, if you have the Rights?

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Directory of USA Fiber Network Providers

Power generation and Fiber are top issues is data center site selection. Curious I found this site as a useful Directory of Network Maps based on the providers.  The list is over 30 providers, so there is still manual work to go through all of them, but at least this is a starting point.  Here are the first 11.

Company
Network Map

360Networks
Interactive Map

Abovenet
Network Maps

AT&T
Domestic OC-768, See International Maps

BT Global Services
Network Map

CenturyTel
Network Map

China Telecom
Network Map

Cogent Communications
See International Maps

Covad
Network Map

Cox Business
Interactive Map

Darkstrand
Interactive Map

Global Crossing
See International Maps

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