Can you see the Changes in the Data Center industry? We all suffer from Change Blindness

I was sitting down with a data center executive for lunch yesterday and we chatted about a bunch of different things.  Much of what we shared was observations and perspectives on what is going on in the data center industry.

One of the things we laughed about is the number of people, a very large number of the people who based their perception of what is going based on in the data center industry on what they read.  Whenever we read something that doesn't make sense, we can check with friends, or just know the news doesn't make jive with other data we have.

Part of what contributes to being able to recognize the truth from fiction is whether you understand how we all suffer from Change Blindness.  Change Blindness is many times worse inside a company where people don't get out much, and compare their observations with others.

Change Blindness

  • Posted 01.27.11
  • NOVA scienceNOW

Psychologists who study the fascinating phenomenon of change blindness know that merely looking at something is not the same as actively paying attention to it. As the demonstration in this video shows, people can be blind to significant changes in a visual scene that are obvious to someone who expects that these changes are going to happen.

LAUNCH VIDEORunning Time: 00:51
 

The data center growth that doesn't get reported, the big players are growing much faster

I read this Network Computing article that was reporting on an Uptime Study.

Data Center Study: The Big Get Bigger

 

Business success goes to those that can strategically and efficiently wield technology, and in this data saturated and hyper-connected age, that requires data centers. The latest Uptime Institute Data Center Industry Survey demonstrates that scale matters and operating data centers and computer rooms, which was never a task for amateurs, is increasingly the realm of those that make data centers their core business.

Uptime's survey, with responses from 1,000 data center facilities operators, IT managers and senior executives from around the globe, shows data center operators are expecting healthy budgets, with nearly a third in the U.S. and Europe seeing increases of 10% or more. Most of the bump is driven by third-party operators, which the Uptime Institute defines as "companies that provide computing capacity as a service in any form: Software as a Service, cloud computing, multi-tenant colocation, or wholesale data center providers."

The really big players Google, Microsoft, Amazon.com, Facebook, and Apple are not going to fill out out an Uptime Institute Survey to report their growth.  I define the BIG as those who run 100,000 servers plus.

Netcraft reports on AWS's growth of 10% in 4 months.

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Surveys are good for those who don't know.  For those who know they would laugh at growth of the big players estimated in the 10% + range.

 

Virtualization is 50 years old, maybe the ones excited about virtualization don't remember the mainframe

IBM Systems Magazine has an article on the history of virtualization.

Origins Back to the Mainframe


While often considered a new concept, the idea of virtualization is more than a half-century old. In 1959, computer program language pioneer Christopher Strachey published “Processing Time Sharing in Large Fast Computers” at the International Conference on Information Processing at UNESCO in New York. This article dealt with the use of multiprogramming time sharing and established a new concept of using large machines to increase the productivity of hardware resources. Multiprogramming was used in the Atlas super computer in the early 1960s.

Virtualization started to share an expensive mainframe.

Starting with Time Sharing

Recognizing a new opportunity, in the early ’60s, the IBM Watson Research Center initiated the M44/44x project to evaluate the time-sharing system concept. The architecture was based on VMs, the main one was an IBM 7044 (M44). The address space of the 44X was resident in the M44 memory hierarchy machines, implemented by means of virtual memory and multiprogramming. After the first experiments, IBM made a series of updates to its architecture and spawned several others projects, including the IBM 7040 and IBM 7094, in conjunction with the Compatible Time Sharing System (CTSS) developed by the Massachusetts Institutes of Technology (MIT).

The latest wave of server virtualization driven by VMware was driven by the realization there were a large number of applications that needed a portion of the server, not even half.  VMware was able to get users to buy VMware to reduce the server costs.

Driving Force

In recent years, enterprises have made virtualization a priority. This has been driven by the need to decrease costs associated with:

  • IT facilities—space, power and cooling
  • Software—licenses, maintenance and support
  • Hardware—servers, storage, network switches and routers
  • Administration—site, server, software, applications and data

In the article IBM goes on to state that it has the longest history of virtualization, there it is the most advanced.  There are many users who don't know the history of IBM's virtualization efforts and wouldn't consider a 40-year head start to be advantage.

 

These motivators have contributed to the evolution of virtualization technology, and the introduction of a multitude of proprietary on non-proprietary products. However, IBM’s solutions are the most advanced because of the company’s long history in this area. IBM released its first hypervisor in 1967, giving it a 40-year head start on the competition. Most recently, IBM released the z/VM V6.2 update this past April.

For many, Virtualization expertise is not like Scotch that sells for a premium if it is 40 years old.

Scotch 40 Year Old Whisky

 

If you are looking for the perfect gift for an acquaintance, or simply a great libation to ponder over, we have a superb selection; different regions, different styles and different ages, we have a whisky for every palate. We offer a great range of 40 year old whiskies. These are very well aged, and thus extremely rare. These are in limited supply and offer an outstanding amount of oaken maturity and complexity. These are collector's items. We have 40 year old Scotch whiskies. These are spirits with a massively broad flavour profile. It is surprising just how much variation there can in one country. If you're still undecided, then why not get in touch with us. We would be more than happy to point you in the right direction, we have a team of whisky zealots at the ready to recommend the perfect whisky for any occasion.

 

 

 

 

 

 

 

 

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DatacenterDynamics Seattle, Sept 12, 2013, Hilton Bellevue

DatacenterDynamics Seattle is coming on Sept 12, 2013.  I've gone to the show for the last 5 years and seen it grow larger every year.

12Sep
SeattleHILTON BELLEVUE
 

DatacenterDynamics Converged Seattle is THE data center industry event in the Pacific Northwest. Join us to learn the latest strategies and best practices from leading end users and cloud-scale data center operators at the region’s must-attend event.

Peter Gross will presenting the 2013 DCD North America Award to Christian Belady at 9:30

Presentation of the 2013 DCD North American Award for Outstanding Contribution to the Industry

Peter Gross
Vice President of Mission Critical Systems, Bloom Energy

Christian Belady
GM - Data Center Services, Microsoft Corporation

I am on a panel with Peter and Peter at 3:10p.

Reliability, Efficiency, and Sustainability for Mission Critical Systems

Peter M. Curtis
President & CEO, Power Management Concepts LLC

Peter Gross
Vice President of Mission Critical Systems, Bloom Energy

Dave Ohara
President, GreenM3 LLC

The program is here and it looks to be one of the best ones for the Seattle event.

A Beer for your Buds to share, Redhook's Joint Effort

I've been filling up a growler more recently.  My favorite growlers are HydroFlask.

Hydro Flask Vacuum Insulated Steel Growler Review: Big. Cold. Beer.

You take beer seriously. You want it as pure as it was the day it left the brewery—untainted with light and heat. You want the best beer possible, and you want to take your time drinking it. Do you want a 64-ounce wide mouth vacuum insulated stainless steel growler?

And a nice looking one from Deschutes.

This growler holds 2 liters, which comes out to a little over 67 ounces. Most growlers are 64 ounces. It is a very high quality growler with a nice decorative handle.

deschutes beer growler

I really like the porcelain lid, it seals down nice and tight. 

One of the new beers to share is Redhook's Joint Effort with Hilliard's Hemp Ale for your buds. Note: the marijuana theme- joint, hemp, buds.

REDHOOK BREWERY, HILLIARD’S BEER ANNOUNCE “JOINT EFFORT HEMP ALE”: A DUBIOUS COLLABORATION BETWEEN GOOD BUDS

Old School Meets New School in Ballard as Top Seattle Breweries Brew New Beer to Celebrate Legalization of Marijuana

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SEATTLE – July 11, 2013 – Redhook Brewery, the Northwest’s original craft brew, announced today the release of “Joint Effort,” a new hemp beer brewed in collaboration with Seattle’s Hilliard’s Beer that celebrates the legalization of marijuana in Washington State.*

Oh. The beer will be only available in Washington State.

In keeping with Redhook’s reputation for creating imaginative tap handles, Joint Effort will be poured by a handle shaped like a bright yellow bong. Joint Effort will be available on draught only beginning July 15th and will launch in 22oz bottles under the Blueline Series in late October. The beer will be available in Washington State only. Locations can be found using Redhook’s “Beer Finder” at www.Redhook.com.