Google's "How Green is the Internet?" videos are up, next is the presentations then analysis

Google pushed up the videos for "How Green is Internet?" yesterday.

Driving the industry forward

Through industry collaboration, we aim to create a more sustainable technology sector and build products and services that benefit the environment. For example, we hosted events in 2009 and 2011 where we discussed with industry peers how we can improve on data center efficiency. In June 2013, we hosted the “How green is the Internet?” summit.

The videos allow you to see the presentations.  The slides will be up soon as well.

The news covered the event with the following posts I pointed to.  So what is next?  Some perspective and analysis.

I got a chance to sit in a media briefing with Urs Hoelzle that supported the media posts.  Sitting next to Urs we chatted before anyone else came in and had a good time following up on some discussions.  

There were bunch of side conversations I had with wholesales data center operators, data center users, technology companies, various support staff many who are friends I hadn't seen for a while and some I saw only 24 hrs ago at 7x24 Exchange in Boca. Jonathan Koomey and I discussed a paper that I will interview him for.  Gary Cook will also be interviewed for the same paper and luckily I was able to get the three of us to chat about the ideas.  I thought Gary and Jonathan knew each other which they did, but they hadn't actually met in person.

The RAW data is there - videos and presentations.  Media reports were made as well.   The vast majority of people will base their opinion of the event on what the media writes.  One excellent insight is George Orwell's comment on writing that I posted.  Knowing someone's motives allows you to understand their perspective

 I give all this background information because I do not think one can 
assess a writer's motives without knowing something of his early 

I didn't get a chance to get the early development background of the media, but sitting in a conf room for an hour watching the questions asked, how they reacted gives a perspective to read their writing.  Can you imagine if when you read a media post you were able to watch the video of the interview side-by-side to watch the interview and read their writing.  When I was at the IBM Impact conference I got a more extended view of the media process.

Some of the things I've figured out I have written down to post, but after reading them, the ideas are esotreric or controversial which means it is for a much narrower audience.

One of the best things about attending Google's Energy Summit is I have now a deeper understanding of how things work.  The process that people can't see in the challenge of communicating green initiatives.  Just because something is invisible doesn't mean it is not important.

Yet, sometimes things need to be invisible in order to allow people to understand and not get distracted.  Here is a classic saying for Typography.  

Good typography is invisible. According to Gerard Unger: ” It is almost impossible to look
and read at the same time: they are different actions ” Therefore,
graphic designers, make your typography invisible so the words and messages can
communicate as intended.


Bad Typography is Everywhere / Good Typography is Invisible