I found this post on why bloggers fail, and the following are ways that I like to break all the rules the writer puts in his post.
There is no way I am like these type of bloggers.
What’s unfortunate is, in that group of people, I’m betting there’s someone just like you….
…Someone who believed pumping out good content will generate the leads and sales they need to run a profitable business.
…Someone who believed a journalist or Google would notice their hard work—and reward them with an endless supply of traffic that converts.
I am not a journalist, and spend little time pumping out content, and i don't try to make it good. I try to make it interesting. I think interesting content beats good content.
Traffic is not my goal. In fact, I don't want to get too big, because it means I don't have targeted readers.
Most people who start blogs dream about their blog soaring to Everest-level subscriber numbers.
The results focus is shallow.
They’ll waste their first 3 months, and they’ll have NOTHING to show for it other than a bunch of social media logins, passwords, and the belief that “I’ll be ready to go, when I just finish this one thing…”
And here is the assumption that I disagree with.
They start their blog with good intentions, but fall off the beaten path because they waste time on pointless drivel that doesn’t deliver what they really want: more traffic… more leads… more sales.
I don't make any money on the traffic. Well less than $1,000 a year in google adsense I don't consider money, it's loose change from not splurging at Starbucks. I don't get any leads or sales.
So, why do I blog? Writing my ideas down ingrains them in my memory. My blog entries are all searchable. The thing I didn't expect from this blog is many of my friends read regularly and we have fun chatting in person.
My main value from blogging is it enhances the conversations I have when I meet with my friends in person, talk on the phone, or exchange e-mail.
Name me a blogger who uses their blog to improve the quality of the communication with their friends.