What is the Evolution of the Data Center? - Business Networking at Santa Fe Institute, Nov 12 –14, 2009

NYtimes had an article on Wall Street’s math wizards forgetting a few variables – human behavior.  This article got me thinking the top issues for data center operations have a human factor.

Wall Street’s Math Wizards Forgot a Few Variables

Published: September 12, 2009

IN the aftermath of the great meltdown of 2008, Wall Street’s quants have been cast as the financial engineers of profit-driven innovation run amok. They, after all, invented the exotic securities that proved so troublesome.

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James Yang

But the real failure, according to finance experts and economists, was in the quants’ mathematical models of risk that suggested the arcane stuff was safe.

The risk models proved myopic, they say, because they were too simple-minded. They focused mainly on figures like the expected returns and the default risk of financial instruments. What they didn’t sufficiently take into account was human behavior, specifically the potential for widespread panic. When lots of investors got too scared to buy or sell, markets seized up and the models failed.

That failure suggests new frontiers for financial engineering and risk management, including trying to model the mechanics of panic and the patterns of human behavior.

The interesting thing is the same companies that run huge data centers are leaders in this topic.

Much of the early work has been done tracking online behavior. The Web provides researchers with vast data sets for tracking the spread of all manner of things — news stories, ideas, videos, music, slang and popular fads — through social networks. That research has potential applications in politics, public health, online advertising and Internet commerce. And it is being done by academics and researchers at Google, Microsoft, Yahoo and Facebook.

And, there is a chance some of this is being applied to complex modeling in data centers.

One of the interesting areas I found was the topic of econophysics.

J. Doyne Farmer, a former physicist atLos Alamos National Laboratory and a founder of a quantitative trading firm, finds the behavioral research intriguing but awfully ambitious, especially to build into usable models. Instead, Mr. Farmer, a professor at the interdisciplinary Sante Fe Institute, is doing research on models of markets, institutions and their complex interactions, applying a hybrid discipline called econophysics.

To explain, Mr. Farmer points to the huge buildup of the credit-default-swap market, to a peak of $60 trillion. And in 2006, the average leverage on mortgage securities increased to 16 to 1 (it is now 1.5 to 1). Put the two together, he said, and you have a serious problem.

“You don’t need a model of human psychology to see that there was a danger of impending disaster,” Mr. Farmer observed. “But economists have failed to make models that accurately model such phenomena and adequately address their couplings.”

I’ve been sitting on this blog entry for the last week, and thanks to a social networking connection I  am attending Santa Fe Institute’s Business Networking event.

2009 Annual Business Network and Board of Trustees’ Symposium

Multi-Dimensions of Evolution

2009 is the bicentenary of the birth of Charles Darwin. This year SFI has been celebrating this event through a variety of wide-ranging lectures, symposia, and public events on the topic of evolution. The idea has been to explore the many ways in which a Darwinian and Post-Darwinian perspective on life and time have changed our science, society and metaphysics.

This November we shall continue our celebrations with a series of talks on the multi-dimensions of evolution followed by a concert performance and readings -- extending our inquiries into the world of nineteenth century, romantic exploration, and historical synthesis, spanning science and music.

Each speaker will address some unique application of evolutionary thought, describing how an evolutionary perspective has transformed our knowledge of the world. Speakers will consider how evolutionary thinking transformed their fields, and how new, post-Darwinian ideas have been evolving and generating further insights.

Organized by David Krakauer, SFI Chair of Faculty and Professor.

I am sure I’ll learn some interesting areas where the complexity of data centers can be understood with approaches used similar to the math wizards of finance.

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Attending Gartner Data Center Summit, Dec 1 – 4 2009

I’ll be attending Gartner’s Data Center Summit on Dec 1 – 4, 2009.

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I’ve never been to a Gartner conference, but have read many Gartner reports.  I don’t reference any of their reports unless there is a public non-subscription disclosure. 

Given I am attending the event as a blogger I can write about the things presented at a public event.

Interesting things I see in the agenda that relate to the green data center are:

Maintaining the 21st Century "best in class" Data Center
A decade into the 21st Century data center managers are not only facing traditional data center facility issues but are being hit with a list of new challenges. The growing interest in green IT initiatives, the obsolescence of data centers based on power and cooling issues, and the impact of virtualization are just a few of the new concerns. Even just measuring the efficiency of their data centers is a daunting task. Data center managers are continuing to grapple with cost, technology, people, location, and environmental issues, while continuing to deliver a highly available, secure, flexible server infrastructure as the foundation for the business's mission-critical applications. This track provides new insights into power and cooling solutions, greening the data center, and facilities considerations.
Some session highlights:

  • Emerging Trends in Data Center Design: Modernizing the Beast
  • Obtaining Cost-Effective Data Center Facilities
  • The Datacenter Container - When and Where Does it Make Sense?
Analyst/User Roundtables
Analyst/User Roundtables: Tap into sound advice for challenging times. Facilitated by Gartner analysts, these highly informative sessions offer the chance to learn directly from other participants' experiences. These sessions provide a peer-to-peer forum for sharing experiences and challenges on topics such as:
  • Green IT and the Data Center
  • Application Performance Management
  • Architecting for Extreme Availability
  • Increasing IT Business Alignment Through Communications and Metrics

Let me know if you’ll be there, and we can try to meet at the event.

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Attending Intel Developer Forum, Sept 22 - 24

I am attending Intel Developer Forum, Sept 22 – 24 next week.

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Intel has energy efficiency as a big topic for data centers, mobile, and smart grid.

Eco-tech Community

See how Smart Grid technology is changing the way society generates, distributes, and manages energy — from Smart Wind Turbines, to Smart Transmission Networks, to Smart Meters, to Enterprise IT, and Smart Homes. Learn about embedded Atom Processor applications, Intel Xeon processors for Grid Modeling and Simulation, and WiMAX for Smart Grid communications. See how Home Energy Management Systems, running on either the PC, Living Room TV, or In-Home Display, are helping consumers reduce their energy costs and carbon footprints. In the Enterprise, see how much energy can be saved by utilizing the latest Xeon Processors in Data Centers, and by utilizing Intel vPro Technology, the latest Core 2 Duo Desktops, and latest Core 2 Duo Notebooks in Enterprise PC networks.

Virtualization is another big area.

Virtualization Community

Industry leaders in the Virtualization Community, located in the Technology Showcase, will highlight their latest usage models and new technologies, all aimed at adding value to virtualization solutions and the enterprise cloud. Virtualization has become a key enabler of innovation in the dynamic data center. Come see how we are expanding IT capabilities with increased product offerings, new usage models, and flexible infrastructure solutions to meet customers’ ever-changing business requirements. Join these leaders to discuss the next generation of virtualization and enterprise cloud technologies in IT.

If you think you will be at IDF feel free to send me an email and we can try and meet at the show.

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Green Software Unconference, Aug 19, 2009 - DCeP

Just saw tomorrow, Aug 19  is an unconference on Green Software in SJ.

An Unconference About Green Software: Exploring Its Meaning and Applications
by Zen Kishimoto

The Green Software Unconference is scheduled for August 19 at the Computer History Museum in Mountain View, CA. Since this is an unconference, there is no set agenda or program. But its theme is clear: What is green software and what can we do with it?

As everyone knows, IT includes many elements, such as hardware, software, systems, services, and staffs.  Yet, when it comes to green IT, most of the focus has been on hardware. For example, one aspect of green IT is to cut power consumption. When you consider the power consumption of IT equipment, you measure power consumption by hardware devices, such as servers, even though hardware devices consist of both hardware and software. Most discussions have centered on how to make hardware devices more energy efficient. The well-known data center metric PUE (power usage effectiveness) primarily concerns hardware. The newer and supposedly better metric DCeP (data center energy productivity) still measures hardware performance alone, although software running on a hardware box may make a big difference in energy efficiency.

If anyone attends, feel free to contact me and I’ll write see if I can write a blog entry.

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Attending Data Center Dynamics San Francisco, July 17, 2009

I’ll be down at Data Center Dynamics SF on July 17, 2009.

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The benefits of attending are listed:

  • Network with other senior data center professionals

  • Multi-track programme that allows you to choose from 26 presentations

  • Post-event* access to the largest database of presentations

  • Post-event* access to market research key findings from all events

  • Special access* to filmed seminars on DCDtv
    *12 Months access to 'Delegate Resources' area (see top nav)

  • And, I fall into this first bucket of networking.  Unfortunately or fortunately, I learn much more networking with people then sitting in a presentation. I’ve spent too much time working on my own presentations and others and I don’t have the patience to sit and listen for an hour. Most of the time I am listening to the style of presentation and how they could improve their presentation with better organization, talking points, and graphics.

    If you are attending DCD SF, look forward to meeting some new people and reconnecting familiar faces.

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